Lamar Roofing
Hail Storm Response Β· Nash County

Hail Storm-Response Shoot Script

Owner David Lamar, selfie-style, for the June 14 hail event. Each script block = its 5 hooks β†’ its body. Then snap on a shared CTA. Educate homeowners on the damage they can't see β€” and whether they may qualify for an insurance-paid roof.

πŸ“± 9:16 Vertical Β· Selfie πŸŽ™οΈ David Lamar on camera 🌩️ Storm: Sun, Jun 14 2026 🧩 ~27 clips β†’ ~72 ads
πŸ—ΊοΈ The territory: Nashville & Red Oak, NC β€” Nash County, along the Highway 64 corridor toward I-95. One mapped pocket = 285 homes at 1.5" hail. "If you own a home in Nashville or Red Oak β€” anywhere off Highway 64 β€” and you were under that storm this past Sunday…"
🎬 How this kit works β€” read first. A matrix, not 3 standalone ads: HOOK β†’ BODY β†’ CTA. Each script block below sits as a unit β€” its 5 πŸ”’ angle-locked hooks right above its body (those only work in front of that body). After the three blocks come the shared pieces: a πŸ”“ universal hook bank (bolts onto ANY body), the 2 CTAs, and the assembly map.
~27 clips: 5 hooks Γ— 3 scripts + 5 universal + 2 retarget + 3 bodies + 2 CTAs. Same wardrobe/setting for all so any hook edits onto any body.
1

"The Damage You Can't See"

Education β€” kills the "looks fine, I'll wait" instinct
πŸ”’ Angle-locked hooks Β· record all 5 Β· 0–4s each
S1-H1
geo + storm
"If you own a home in Nashville or Red Oak and you were here for that hail this past Sunday β€” don't let your roof fool you."
S1-H2
invisible damage
"Your roof can look perfectly fine from the driveway and still be wrecked after Sunday's storm. Here's why."
S1-H3
the deception
"The most dangerous thing about that hail Sunday? You probably can't even see what it did to your roof."
S1-H4
delayed pain
"That hail Sunday didn't leak your roof today. It set up a problem you won't see coming until next spring."
S1-H5
the "I'll wait" trap
"If you're thinking 'my roof looks fine, I'll deal with it later' after Sunday's storm β€” that's exactly how people get burned."
↓
B1 Β· Body
Glance up at the roof, back to camera. B-roll: granule loss / bruised-shingle close-up
"Here's what most people don't realize. That storm dropped inch-and-a-half hail β€” golf-ball size. From your driveway, your roof probably looks totally fine. But hail that size doesn't punch holes β€” it bruises the shingle and knocks off all the little granules that protect it from the sun. You can't see it from the ground. And here's the part that actually costs people: once that protective layer's gone, the sun starts cooking your roof. It ages years in a matter of months. So you don't see a leak today β€” you see it next spring, except now it's not a roof problem, it's a ceiling, insulation, and drywall problem. And by then your insurance might say you waited too long."
β†’ then bolt on any CTA (shared section below)
2

"You Might Already Have a Paid-For Roof"

Insurance β€” you may be owed a replacement and not know it
πŸ”’ Angle-locked hooks Β· record all 5 Β· 0–4s each
S2-H1
paid-for roof
"If you live in Nash County and you took that hail last Sunday β€” there's a decent chance you're sitting on a brand-new roof and don't even know it."
S2-H2
one deductible
"You might be one deductible away from a new roof after Sunday's storm β€” and have no idea."
S2-H3
insurance secret
"Most people in Nashville who took that hail Sunday have no clue their insurance might owe them a roof replacement."
S2-H4
the window
"There's a clock running on your insurance claim right now β€” and if you're in Nash County, it started Sunday."
S2-H5
what-if
"What if a new roof cost you just your deductible? After that hail Sunday, that's a real question for a lot of homes around here."
↓
B2 Β· Body
Hold eye contact, count on fingers when listing
"Let me explain. That storm came through with inch-and-a-half hail. At that size, insurance companies generally treat it as functional roof damage β€” meaning a lot of these homes qualify for a full replacement, and the homeowner often just pays their deductible. People are walking around with a covered roof and have no idea. But here's the catch: insurance only pays for storm damage, and there's a window. Wait too long and they'll blame the next storm or call it wear-and-tear β€” and you're paying out of pocket for the whole thing. Right now, Sunday's storm is documented. Your claim is clean. That doesn't stay true forever."
β†’ then bolt on any CTA (shared section below)
3

"The Trucks Are Coming"

Honest local vs. storm-chaser β€” the trust differentiator
πŸ”’ Angle-locked hooks Β· record all 5 Β· 0–4s each
S3-H1
heads up, trucks
"Heads up, Nashville and Red Oak β€” after a hail storm like Sunday's, the out-of-town roofers are about to start knocking on your door. Here's how to not get taken."
S3-H2
don't sign
"I'm a roofer telling you not to sign with the first guy who knocks on your door after this storm. Here's why."
S3-H3
out-of-state plates
"If a truck with out-of-state plates shows up at your door this week, do me a favor and watch this first."
S3-H4
two ways to get burned
"After Sunday's hail you've got two ways to get burned β€” ignore it, or trust the wrong guy. Here's how to do neither."
S3-H5
make sure they're local
"Before you let any roofer up on your house after this storm β€” make sure they actually live here. Here's why it matters."
↓
B3 Β· Body
Relaxed, talking like a neighbor
"Every time a storm like this hits, a wave of trucks with out-of-state plates rolls into the neighborhood, knocks every door, and pressures people into signing on the spot. Some are fine. A lot of them throw a tarp up, cash the insurance check, and you never see them again when it leaks. But here's the flip side β€” and this is important β€” don't let the door-knockers make you ignore real damage either. That was inch-and-a-half hail. A lot of these roofs are hurt, even if you can't see it from the ground. The answer isn't to do nothing. It's to have someone local and honest look at it β€” somebody who was here before this storm and'll be here long after."
β†’ then bolt on any CTA (shared section below)
Shared Modular Pieces

πŸ”“ Universal Hook Bank

bolt onto ANY body

Promise nothing specific β€” so B1, B2, or B3 all pay them off. Use these to test the same opener across all 3 angles.

Universal→ B1, B2, OR B3
U1
the number
"Inch-and-a-half hail hit Nash County last weekend. If that doesn't mean anything to you yet, it should."
U2
285 homes
"285 homes in this area got inch-and-a-half hail Sunday. If yours was one of them, don't scroll past this."
U3
geo + highway
"If you own a home off Highway 64 in Nashville or Red Oak β€” and you heard that hail hammering your roof Sunday β€” you need to hear this."
U4
direct question
"Did that hail Sunday actually hurt your roof? There's only one way to know β€” and it's free."
U5
were you home
"Were you home for that storm Sunday? Then this 30 seconds is worth your time, Nashville."
Retargeting only→ ANY body · tight-geo audiences only
R1
street-level
"If you're off Turkey Foot Road or Tharrington Road and you took that hail Sunday β€” this one's for you."
R2
neighborhood
"Green Hills, Carriage Road, that whole stretch β€” you got hit harder than you think Sunday. Here's why."

πŸ“£ CTAs

bolt onto ANY body Β· record both
CTA-1 Β· Soft / honest
"I'm David Lamar with Lamar Roofing β€” we're local, [CITY/AREA β€” David's town or "right here in NC"]. Tap below and I'll come out, get up on your roof, and tell you straight whether that storm did real damage β€” for free, no pressure. If you're fine, I'll tell you you're fine."
CTA-2 Β· Direct / qualify-check
"I'm David Lamar with Lamar Roofing. Tap below and I'll inspect it for free and tell you on the spot whether you've got a claim worth filing. No cost, no obligation. Worst case, your roof's fine. Best case, you might be one deductible away from a whole new roof."

🧩 The Assembly Map

HooksThemeBolts onto
S1-H1…H5invisible-damage openersB1 only
S2-H1…H5insurance / paid-for-roofB2 only
S3-H1…H5trust / storm-chaserB3 only
U1…U5generic storm-impactB1, B2, OR B3
R1–R2hyper-local retargetingany body (tight-geo)
CTA-1 Β· CTA-2free inspection / qualifyany body
30 angle-locked ads+42 universal ads=~72 adsoff ~27 clips
Test plan:
  1. Start with the 3 "house" ads: S1-H1β†’B1, S2-H1β†’B2, S3-H1β†’B3. See which angle gets traction first.
  2. Rotate hooks inside the winning angle: hold body + CTA constant, swap the other 4 locked hooks β†’ best opener for that angle.
  3. Use universals to settle hook-vs-angle: run U1 in front of all 3 bodies. Same hook, different body wins β†’ the angle is the lever. Hook wins everywhere β†’ scale the hook.
  4. Retargeting (R1–R2): warm / tight-geo only. Street names convert hot but feel creepy cold.
Naming: LAMAR_HAIL_S2-H03 Β· LAMAR_HAIL_U01 Β· LAMAR_HAIL_B2 Β· LAMAR_HAIL_CTA2 β†’ LAMAR_HAIL_FIN_S2H03-B2-CTA2
Insurance language β€” stay in the moderate lane: "you may qualify," "often just your deductible," "a claim worth filing." Never promise approval, never say "free roof," never imply Lamar files the claim for the homeowner or acts as a public adjuster. Inspect, document, advise.

πŸ“ Ad Copy (Post Text)

pair to the matching angle
A Β· Education / urgency (B1)
Primary: That hail that came through Nashville & Red Oak this past Sunday? Inch-and-a-half β€” golf-ball size. Your roof can look totally fine from the driveway and still be damaged, because hail knocks off the granules that protect your shingles. You won't see a leak until it's a ceiling problem β€” and by then insurance may say you waited too long. We're local. We'll get up there and tell you the truth for free.
Headline: Took Hail in Nash County Sunday? Don't Wait.
Description: Free, no-pressure roof inspection by a local roofer.
Button: BOOK_NOW
B Β· Insurance / qualify (B2)
Primary: Homeowners in Nashville, Red Oak & across Nash County β€” that storm Sunday dropped 1.5" hail. At that size, a lot of roofs qualify for a full insurance-paid replacement, and you often just cover your deductible. But there's a window, and waiting can cost you the claim. We'll inspect it free and tell you on the spot whether you've got a claim worth filing.
Headline: You May Already Have a Roof Coming.
Description: Free inspection. We'll tell you if you qualify.
Button: LEARN_MORE
C Β· Honest local / anti-storm-chaser (B3)
Primary: After Sunday's hail, the out-of-town roofers are about to flood Nashville and Red Oak knocking doors. Before you sign with anyone β€” get a local, honest look at your roof. That was 1.5" hail; a lot of these roofs are hurt even if you can't see it. We're based right here. Free inspection, no pressure β€” and if your roof's fine, we'll tell you it's fine and leave.
Headline: Storm-Chasers Are Coming. We Live Here.
Description: Honest, local, free inspection in Nash County.
Button: BOOK_NOW